If social media drains you, yet continues to dangle itself as a “sexy should,” this episode is for you. I share my own process—mindset shifts and business focuses—that allow me to keep moving, even without platform-building or posting on Facebook, Instagram, LinkedIn, or Tik Tok.
From a business perspective, social media is a means to two primary ends: social connections and media (consuming and contributing). I share how I work toward both of those in ways that energize me, even without directing my attention toward the platforms above.
This episode ties in to topics covered in 142: Creative Economy Lessons from “The Great Race to Rule Streaming TV” and episode 219: Swimming Upstream—A tale of two platforms.
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Check out full show notes from this episode with links to resources mentioned at http://pivotmethod.com/228