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137: What's Your Brand Archetype? Unlock Your Innate Advantage with Kaye Putnam

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Do you ever experience “design block” or personal branding BLEGH when you think about how to present yourself and your business online? If so, you are not alone! That makes at least two of us :)

You are going to love this episode with brand strategist Kaye Putnam on authentic expression, the 12 brand archetypes, and why sometimes understanding our own brand is like reading a label from the inside of a jar—and what to do about it.

Kaye believes that when you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work—which gives you the clarity and confidence to scale your impact and income.

Speaking of which! If you haven’t yet signed up for my free upcoming 90-minute Masterclass on 10 Scalable Streams of Solopreneur Income on 10/10 at 10am ET, you can do that here »

Check out full show notes from this episode with links to resources mentioned at PivotMethod.com/137.

Enjoying the show? Pivot Podcast is listener supported—consider donating to become a Pivot Insider and you’ll get access to a private monthly Q&A call where you can ask me anything—our next one is coming right up! On my birthday, 10/9 :) Shout-out to my fellow Libras!

More About Kaye Putnam

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Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur.

When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.

Topics We Cover

  • What it means to build a brand on truth, not trends

  • How Kaye developed the 12 brand archetypes—and a fun peek into a few

  • Why branding can be so overwhelming for people who aren’t visual thinkers

  • “Design block” — why sometimes understanding our own brand is like reading a label from the inside of a jar

  • Pull inspiration from two (you have veto power!)

  • Demand triggers for your brand: why are people drawn to you?

  • The shoulds of branding and credibility cues versus doing it your way

  • When to go with something more affordable versus a higher investment in brand strategy

  • Branding as a system, scaling a small business

  • Kaye’s biggest surprise since starting this work

  • Using your brand archetype as a powerful model to craft your brand around. When people understand your brand, they can begin to LIKE + TRUST you, which leads to sales.

  • The fear and realization that you’re no different from your competition

  • My universal downloads - what happens if I don’t show up?

Resources Mentioned

Books:

Check out other episodes of the Pivot Podcast here. Be sure to subscribe wherever you listen, and if you enjoy the show I would be very grateful for a rating and/or review! Sign-up for my weekly(ish) #PivotList newsletter to receive curated round-ups of what I’m reading, watching, listening to, and new tools I’m geeking out on.